Key Information
120 Keys Hotel near Sloterdijk
Privately Owned
Conversion of an Office Building

Our Services
Interiors and Branding Design
Naming the Hotel
Logo Design
Mockup Room
Public Areas
Full Drawing Package

Design Narrative & Approach
Based on the name ‘Urban Lodge’ we created a hat on top of the logo to represent the homely feel. The font brings the urban side and our blue and white symbols reflect the Dutch tiles. The interior design is a mix of urban design with lodge design.

“FIG came up with the name for the hotel as well as the cool branding bringing the perfect feel to target our customers with.”

Alex Chang
CEO Urban Lodge Hotel Amsterdam